How I work

  • "Alicia’s strong understanding of the buying process informs and guides her approach to marketing and sales enablement. Her empathy for buyers and end-users helps her to influence the upstream product development decisions that will ultimately affect go-to-market success. "

    —Collin Earnst

  • “Perhaps even more impressive than her accomplishments as a product marketing leader are her contributions as a cross-functional company leader. She is continuously challenging her peers to think strategically with a focus on driving results.”

    — Susan Bucci

  • “I benefited greatly from Alicia’s cross-functional team leadership and people management skills. As a people manager and functional team leader at Lexia Learning, Alicia effectively championed the growth and work of her direct reports."

    — Julie Nusser

  • "Alicia was the driving force behind the very successful launch....The key to her success was her ability to collaborate across departments, to deliver high-quality resources for the sales team, and to develop and execute a comprehensive go-to-market strategy.

    — Marion Kerr

  • "I was especially impressed with Alicia's ability to synthesize the perspectives of key stakeholders, and create consistent, market-focused positioning and messaging that incorporated these varied, nuanced inputs."

    — Alyson Deutsch

  • "Alicia guided us in establishing the initial positioning and messaging as well as researching and establishing the name of the product. As a product manager, I worked very closely with Alicia and was impressed with her ability to quickly get to the heart of every issue and confidently guide us to a solution."

    — Jill Salter

  • "Her pragmatic approach to marketing helped establish a data and research-based beachhead for our team that considerably sharpened our competitive edge."

    — Duane Call

  • "When my cofounder and I were considering the next phase of growth for our company, we hired Alicia to develop a go-to-market strategy and twelve-month plan for Pivot Interactives....I would recommend Alicia to EdTech founders and companies looking for an expert on go-to-market and marketing strategy who will take the time to understand their vision, products, and customers.

    — Peter Bohacek

  • “Any company would be incredibly lucky to have her on their team….I remember going to a sales conference and watching her present confidently and with great composure. She succinctly and clearly explained complex topics and the light bulb flashed in my mind (THAT’s how I need to position it!)”

    — Tracy Hansen