PORTFOLIO
Product Marketing
Product Launches
I have directed the launch of several software products, for both product-led and sales-led motions, including the product that increased Rosetta Stone’s customer footprint 10x in a key market.
Customer Journey
I align Product, Marketing, Sales, and Success teams around the customer journey to communicate differentiated value. I direct teams to craft messaging that guides customers from awareness to advocacy.
Sales Enablement
I prepare sales professionals to qualify prospects, deliver a compelling value proposition, handle objections, and beat out the competition. I’ve worked with early-career to experienced reps, from BDRs, to enterprise account executives, to account managers.
Brand Strategy
Brand Architecture
I’ve created brand narratives for acquisitions, product launches, and new product categories to help companies grow their customer footprint by as much as 10x.
Thought Leadership
I identify topics aligned to differentiated value and oversee the creation of assets such as white papers, webinars, and explainer videos to foster awareness with target buyers.
Portfolio Management
I help companies transform from single-product provider to multi-product powerhouse. I’ve managed go-to-market strategy for $70M portfolios, building a cohesive story across a range of products and services.
Demand Generation
SEO & Content Strategy
I educate customers and maximize conversion across marketing channels. Most recently, I drove a 30% increase in SEO and 22% performance increase in paid ads with messaging addressed to higher-level buyers.
Campaign Strategy
I direct campaign development to achieve business goals and marketing objectives. I designed a digital campaign that increased new users 37% increase and boosted website user engagement by 48%.
Segmentation Strategy
I develop segmentation strategy to target messaging by persona, account, pain point, industry, or geography, based on business goals.